I have never seen Kickstarter pages with so many comments. There’s nine thousand comments and almost all are negative; most of which have never been replied to by the brand. It’s true, even the best businesses are going to have ‘haters’. However, the percentage here is unprecedented.

It’s funny how so many of these regular customers are having trouble with their best fake rolex, often never even getting them; yet reviewers and YouTubers seem to receive them quickly with no issues.

What’s even more suspicious is the Trustpilot page. Overall, the 4.1 rating isn’t too bad, but when you look at the reviews themselves, it’s split massively between full 5-star ratings and 1-star ratings. People are either in love with these watches or feel like they have been completely scammed. What’s more, the positive ones are frequently short and generic and almost all of the accounts leaving these 5-star reviews have only ever completed one review on the platform – that for Filippo Loreti.

I’d be interested to see if there is some sort of incentive in place, where buyers possibly get a discount or free item in exchange for a positive review. In the UK and other Western countries, this practice is outright illegal. Unfortunately, as I never received my product and the documentation with it; I can’t confirm what’s true.

The customer reviews on their own website don’t align whatsoever with the sentiment found on the others. Only 20 one-star reviews here, compared to thousands of negative comments on the Kickstarter…sounds perfectly legitimate to me.

Interestingly, Filippo Loreti continues to use their Business Insider appearances in their marketing, I’m assuming to try and add some credibility. Indeed the popular website has released a string of articles on this brand, all utilising the lucrative affiliate program of course! Therefore, it’s no surprise that these ‘articles’ are entirely positive. Embarrassingly, Business Insider has been forced to alter these, due to the overwhelming number of complaints from customers about this brand. Once more, it’s the same theme cropping up again. No delivery, no responses.

I can confirm these best rolex replica are indeed exclusive; in fact, they take that principle to new heights. I’m yet to mention the quality of the products because we have a slight issue. The watch never turned up. At least it hasn’t at the time of making this post.

I ordered this on the 22nd September 2022, which is over two months ago at the time of writing. The watch still hasn’t even been dispatched yet; despite the 5-11 business day delivery estimate that was advertised during checkout.

Filippo Loreti claims this particular quartz watch is ‘made-to-order’ and some deeper delving into their website reveals a page that states it could take several months for delivery. I feel like I’ve been duped as this wasn’t made clear to me at the point of purchase and the follow-up email gave the 5-11 day estimate. I’m unsure what the extra $19 quick delivery charge was even for.
There is an overwhelming number of complaints that paying customers haven’t received their replica watches usa; several years after these projects have concluded. Many who did receive a watch are stating that the quality of the products is far from what was promised in the marketing.

They even started a third Kickstarter scheme before even ensuring all backers of the first two campaigns received their products; which is pretty unethical. From the looks of it, they are ‘redefining Italian luxury watches’ by not even delivering them.

They repeatedly mention how their designs are inspired by the Romans and Italian architecture; however, claiming that these are ‘Italian luxury watches’ is misleading at best and possibly fraudulent at worst – though I am no legal expert, so take that with a grain of salt. Don’t expect a watch made in Italy, because that’s not what you’ll receive.

MIDDLE-MEN
When it comes to the middle-men argument, there is a grain of truth here. Most products we buy these days go through some sort of retailer, meaning the products have to be marked up to factor in that cost. On a surface level, this appears to make sense; however not only does the final product that you receive not align with a cheap replica watches at 8-16x this retail price, but Filippo Loreti takes it a step further. They’ve effectively replaced the retail middlemen with other costs and middlemen that aren’t so easy to spot.

Unlike many traditional brands, their influencer spend must be huge. There’s a sea of Instagrammers regularly promoting these watches with #filippoloretipartner; suggesting some sort of compensation must have been arranged.
This extends across YouTube too. Since 2018, Filipo Loreti has contacted me on 14 occasions, relentlessly trying to get me to promote their watches.

I’m not against social sponsorships, however, there is clearly a large budget assigned towards this area of the business. This is an example of money going to something other than the watches, a principle that this brand was just criticising.

In 2022, a second project took things to new heights, this time attracting triple the number of supporters; whom combined to provide over €4.8 million to make this ‘affordable luxury’ venture a reality.

To some, Filippo Loreti could be seen as a modern-day success story; showcasing how thinking outside the box can result in tremendous financial success and thousands of thrilled customers.
You’ve probably seen some of their advertisements online. When you look closer though, something is amiss.
What if I told you that Filippo Loreti is not an Italian watchmaker…that Filippo Loreti himself doesn’t exist and that ordering doesn’t guarantee that you’ll receive the item you paid for.
INVESTIGATION
This all began as a simple wristwatch review, Filippo Loreti were bombarding me with video advertisements, just like other brands such as MVMT and Vincero. Within these advertisements were some pretty bold claims with regards to their quality vs their competition.

As a consumer advocate channel, I feel it’s my job to test such claims and see if there’s any truth to them. So, I hopped online and ordered a watch from their site; I chose the flagship model that you see most frequently in their advertising. I even paid $19 extra for faster shipping, so I could get the review out quickly. According to the order, it should have taken around 5-11 business days to reach me.

Several weeks go by and the watch still hadn’t turned up, so I decided to check some of the online coverage to see if this was normal. I then noticed something bizarre. While reading and watching different reviews, there was a huge divide in the reception to these fake rolex for sale. Some outlets and individuals were gushing about Filippo Loreti, strongly pushing it as a revolutionary brand with luxury products; whilst others were calling it a joke or in some cases an outright scam. With brands like MVMT and Vincero I’m used to seeing a wide range of opinions, but never anything quite this extreme.

So, I decided to do a little more digging to see if either side had substantiated claims. Are these great watches liqui-glide.com or a great waste of your money?
Like me, you likely first heard of Filippo Loreti in some form of digital advertising. You’ll notice that retargeting advertisements like videos and text ads in search results will follow you around the internet for weeks at a time.

WHERE ARE FILIPPO LORETI WATCHES MADE?
Filippo Loreti was founded by a pair of Lithuanian brothers in the mid-2010s. By their own words on their website; ‘Filippo Loreti watches are assembled to our exacting standards at state-of-the-art manufacturing facilities in the global technology hub of Shenzhen province, Hong Kong’. As far as I know, Shenzhen is actually a part of China, not Hong Kong, but whichever way you look at it, there doesn’t appear to be a shred of Latin in this company’s DNA, despite the Italian sounding name. The company doesn’t even appear on the Italian Business Register. The only place I found them listed was on the Lithuanian company directory.